Developing a Memorable Marketing Campaign

Creating a marketing campaign is easy.  Creating a memorable marketing campaign is much harder.  If you want to take it a step further and create a valuable marketing campaign, you will have really developed a Winner.  In this post, I will discuss how to create a memorable and valuable marketing campaign which will get your ads noticed.

The first thing you need to do is create an image or headline which will GRAB ATTENTION.  There are plenty of dull ads out there so be creative and get people to stop and take a look at your ad.  You can use an image or headline to put a Memorable Impression in the viewers head.  The main thing is to STAND OUT ABOVE THE CROWD.

The next step is to create CURIOSITY about your product or service.  Just give enough information which will make the viewer want to find out more.  Have you heard the expression – “Less Is More”?  This is particularly true with online advertising efforts.  Please don’t try to explain a bi-level compensation plan in a 30 second ad.  You will be wasting your time and your money.

The third step is to provide something of value.  This means the viewer will get some genuinely valuable information from you without having to spend a penny.  This is the tricky one.  You want to keep your ad simple yet make the viewer feel, as if, you gave them information they needed and didn’t have before they saw your ad.

And finally, give the viewer a CALL TO ACTION.  This may be a command of “Find Out More – Click Here”.  This simple command could bring more viewers to your websites.

In closing, the ability to create a memorable marketing campaign is only limited by your creativity.  These four simple steps – Grab Attention, Create Curiosity, Provide Value, and Give a Call to Action, can increase your advertising results by helping you create a memorable marketing campaign.