Good marketing is all about branding. Companies like Apple, Coke, and Budweiser all know how good branding increases customer awareness of their product. In Internet marketing, the use of logos, symbols, or product design to promote consumer awareness of goods and services is essential to your success. While advertising on traffic exchanges or via safe lists, you have a limited amount of time to make your first impression. This is why it is essential to develop a strategy to BRAND yourself at all times.
I recommend you RARELY use a standard affiliate page while marketing in traffic exchanges or safe lists. What you need to do instead is create a splash page or capture page to get the viewers attention and then send them to the affiliate page for more information. By creating your own splash pages, you can create your own brand. Everything you promote, while you are marketing, should leave an impression of you in the viewers mind. Your picture, your name, your logo – whatever you are promoting the product comes second.
Creating splash pages has become easy with different splash page makers. I use both Instant Splash and AdKreator to create my branded splash pages. Both of these programs are easy to use so you can be creating professional looking splashes within minutes. You can try either one for free and if you like the program then there are upgrade options which give you full access to the systems. I highly recommend you add, at least, one splash page maker to your marketing tools.
Here are a few sample splash pages I have made with these programs. Notice I put my picture and name on each advertising page. Top priority in all advertising efforts should be branding yourself.
“Do not go where the path may lead, go instead where there is no path and leave a trail.” Ralph Waldo Emerson
Branding yourself online is perhaps more important now than ever, given the intense amount of competition out there.
The good news is that with programs like the ones you use and promote and use above it is also easier than ever before to promote yourself.
It is great that you are reminding people how important this is.
Personal branding works. Yes it is a bit scary at first putting yourself out there for all to see, but after a while it gets easier the more you get used to doing it.
Patrick.
This is very true Patrick. Some people are afraid to put their name and face on their work. What they don’t realize is they are branding themselves one way or another.
You make a great point, Catherine. Branding is critical.
My thinking is this–if >youI< believe in it AT ALL!
For those who lack the time or desire to make individual splash pages for every program, there are branding programs that allow you to personalize affiliate pages. Most TE's even have custom splash pages that you can brand with your name, pic & a personalized ad.
There is little excuse not to brand EVERYTHING!!!
If you believe in something enough to advertise it, you should believe in it enough to say so! Put your name and face on it! Be proud of what you do!
Proudly (though often ineptly),
Karen Kuty (klkuty)
Well put Karen, hardly inept at all.