Due Diligence – An Online Necessity
In this vast world of online marketing, there are hundreds of companies which come and go on a daily basis which is why it is more important than ever to perform due diligence. The only person responsible for the decisions you make and the companies you promote is you. This part of online marketing is not easy or fun, but it is a required evil if you want to promote solid products. The only way to know which companies are legit and in business for the long haul is to perform due diligence.
Step 1 To Due Diligence
Find out the company owner. If this information is not readily available, this should be an immediate red flag. You should be able to find out the owners name and if the company is incorporated, or a sole proprietorship, very easily. In most instances, you will find a phone number available which gives you the opportunity to explore even further.
Step 2 To Due Diligence
Find out where the company is located and how long they have been in business. How long have they been at this location and, if they produce a product, find out where is production housed. This will ensure you can put a tangible address with the business.
Step 3 To Due Diligence
Find out as much information as you can from other sources. Ask people who you know, who may be involved with the company, what they think or how have they fared. Find online reviews about the company and the product. Search for any customer complaints and see if these complaints were resolved.
These are a few steps to performing due diligence before joining any company or business. These steps do NOT ensure your success but, by increasing your knowledge, give you a better chance of making an informed decision. There is never a guarantee but, if you perform your due diligence, the odds will be stacked in your favor for success.
“Diligence is the mother of good fortune.” ~Benjamin Disraeli